Local-SEO-Case-Study-Dani-Weiss

Results

  • Top result in Google Places for 4 key phrases:

    • Seattle wedding photographer

    • Seattle wedding photographers

    • Wedding photographer Seattle

    • Wedding photographers Seattle

  • Website ranking in Google Places for 2 more key phrases:

    • Seattle wedding photography

    • Wedding photography seattle

  • 90% increase in traffic

  • 110% more leads (phone calls and emails)

Problem

Dani Weiss is a Seattle photographer who shoots weddings, portraits, pets, families, and special events with a creative and artistic bent. But Seattle is a competitive market for photographers. Plus, Dani’s company, Dani Weiss Photography, was buried several pages deep in Google’s search results.

Solution

We knew the problem wasn’t lack of demand. Brides today look online for photographers, and this is especially true in Seattle:

Photographer-Keyword-Planner-Local-SEO-Case-Study

Our goal was to get Dani Weiss Photography to show up on the first page of Google when people search for popular phrases related to “wedding photographer.” Google’s first page displays results in two different places. The first is in traditional search results -- the ones you see for any search. The second is in the Google Places results, a subsection on the first page of results that shows local businesses. We wanted Dani to be in both.

Dani-Weiss-SERP-Local-SEO-Case-Study

So how’d we do it? We came at the problem from every angle. We researched what the most popular search terms are, checked to see if they were on her website, improved her website’s text and user experience, and got links to Dani’s site from respected industry websites. We also added Dani Weiss Photography to third-party directories where brides might look. We also encouraged her to get Google+ reviews from happy clients each month for six months. The results were phenomenal.

Dani-Weiss-Traffic-Local-SEO-Case-Study
 
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Feedback

"I previously was burned by an online directory that promised to get me onto the first page of Google and didn’t deliver. DelMain Analytics has earned my trust over the last 3 years. They have helped my site become the top local result in Google for my city. No tricks, nothing underhanded, just hard work. Super nice people with a positive attitude and get it done well. They are very responsive and follow through whenever I need them. Now I have more leads than I know what to do with!"

- Dani Weiss, Owner