Small Business website Case Study

 

Small Business Website Case Study Portland Blodgett Dental

Blodgett Dental Care, a popular dental clinic in Portland, was getting visitors to their website, but people weren’t getting in touch. The website was functioning more as an informational resource than a conversion machine.

We improved aesthetics, flow, photos, copy, and calls to action that resulted in:

  • 22% increase in organic traffic (Google, Yahoo, Bing)

  • 25% increase in average time on site

  • 230% increase in new patient opportunities

We created a mobile-friendly design with beautiful photos, modern colors, and plenty of space. We wrote simple, straightforward language that empathizes and supports the reader (and sounds like a human actually wrote it). Everything is easy to find and all of the messaging encourages visitors to call, email, make an appointment, or engage on social media.

And early results show the new site is a huge hit! More people are finding the site, fewer people immediately hit “back” to get out of the site once they’re there, and almost twice as many people are finding the contact page.