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Local SEO

Put your business on the map.

Local Search Engine Optimization

SEO is a tough game to play. First, you want your business to show up when people search for certain words. That can be hard enough.

But even if you accomplish that, a blanketed, nationwide approach can be too generic. If your market is one or two specific cities, you want people to find your website when they search for your product and your city (“oil change Portland,” for example). It’s a waste of money if people in Tallahassee are finding your website, and your potential clients in St. Louis are not.

More and more often, people want to see local results when they Google something. Nearly 60% of consumers search online to find a local business. And half of the time, when someone Googles something on their phone, they’re looking for a local result. Your website has to be there!

Don’t stress. We’re experts at local search engine optimization (SEO) -- or in plain speak, getting your business to show up in Google when someone in your area searches for something related to you. It can go a long way toward getting you more clients and sales.

We can help you show up in these 3 key places:

Local Search Engine Optimization Results Local SEO SERP

1. GOOGLE PLACES

This is also known as Google My Business. Google often puts a group of local results in the middle of a page of traditional search results. Google does this either by guessing your location based on your IP address or using the city you typed in (“dentist Chicago”). If you’re having trouble ranking organically, showing up in Google Places is a great way to sneak onto the first page of Google results.

2. Website Ranking

This is what you think of when you think of Google results. See the SEO Result above. Sometimes your website can show up in multiple places on a search engine results page -- Google Places and a traditional Google ranking (as you can see happening above)!

3. OTHER RANKINGS

There are a handful of other ways you can show up in a local search. If your photos and videos are optimized, they could be part of the search results. So could your profile on Yelp or a similar site. We want all of your assets -- website, photos, videos, social media, third-party directory listings -- to work in your favor to maximize your chances of customers finding you.

Local SEO Services

Here’s what we’ll do:

  • Keyword research. We investigate what your customers are searching for online, down to the exact phrases and words you should be using on your website.
     

  • Website optimization. We make sure your target keywords are where Google looks for them, including H1 tags, image filenames, alt text, and more.
     

  • Content creation. We’ll create pages on your site for each city you serve and make sure they’re optimized.
     

  • Content promotion. We drive traffic to your blog posts and key site pages using a combination of paid and free methods.
     

  • Link acquisition. We never get spammy, low-quality links for our clients. We reach out to webmasters at trustworthy sites and get them to link to you.
     

  • Profile listings. We identify the most valuable third-party directories where your business should be, then create listings for you so your customers can find you more easily. If you have listings already, we ensure all of your information is consistent and accurate.
     

  • Website conversion optimization. What’s standing in the way of people making a purchase, filling out a contact form, or signing up for your newsletter? We examine the process and make it simpler and easier for customers to convert.
     

  • Reputation management. We monitor mentions of your brand online to ensure clients are speaking well of you. And while we don’t write fake reviews for our clients, we do make it as easy as possible for your clients to review you. We’ll even write step-by-step instructions for them.


Do these tactics actually work? You bet. Just ask Ron Samuelson of Samuelson's Buyers.

Local SEO Case Study

 

Samuelson's Buyers is a family-owned jewelry business with locations in the Washington D.C. metro area. For 3 generations, the Samuelson family has built a reputation as trusted and respected local jewelers. They specialize in buying and selling diamonds, gold, silver, and other valuables.

Competing local jewelers, national chains, and online-only businesses pushed the Samuelson’s Buyers’ website off the first page of Google search results. The DelMain Analytics team optimized the website’s content, encouraged satisfied customers to write online reviews, and managed listings on Google Places and other important profile sites.

The results speak for themselves:

  • #1 Google rankings for “diamond buyers DC”, “sell jewelry Baltimore”, and other valuable local phrases
  • 92% increase in traffic from Google, Yahoo, and Bing
  • 73% increase in in-store appointments

As Ron Samuelson says, “I'm seeing more new sales prospects than ever before. I'd recommend DelMain Analytics to any business owner who's serious about online marketing.”

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FAQs

 

What are your prices?

Our clients pay $1,000 to $2,000 per month, based on which services you need. For hourly consulting, we charge $150 per hour.

 

Will this work for my business?

If we decide to work together, then yes, that means we think we can help you achieve your goals. As much as you’re vetting us, we’re also vetting you to make sure it’s a good fit. We don’t promise your website will be #1 in Google, but seeing as 97% of our clients stay with us, chances are you will be quite happy with our results.

 

How quickly will I see results?

Google is slow to reflect website changes, so you won’t see instant results. Typically we lay the groundwork in months 1 and 2, and you will most likely start seeing results in months 3 and 4. You will certainly see results by months 5 and 6, if not sooner.

 

Can you guarantee I’ll be #1 in Google?

The short version is no. It’s impossible to predict what Google will do. The algorithm could change at any time, so you could be on the first page one day and not the next. (Don’t trust anyone who promises to get you to #1 in Google.) But we do think you’ll be very happy with our results. We have nearly a decade of experience and are really good at what we do.

Do I have to sign a long-term contract?

Nope! All we ask for is a six-month commitment, because it sometimes takes that long to make significant progress with your website’s rankings in Google. After six months, your contract becomes month-to-month, and you can cancel anytime. Our consulting services alone are month-to-month.

 

Do you charge a fee to get started?

No. All you have to do is pay the first month’s retainer, and then we’ll get to work!

 

When do you send reports?

We send each client a detailed report every month using Google Analytics data and information from other proprietary analytics software. The report includes number of site visitors, clicks, leads, and so forth, as well as how your website ranked for key search terms. Finally, we include commentary about what’s working and what’s not, so we both have a plan for the following month.

 

May I contact some references?

Of course. We’re very proud of what we do. Feel free to get in touch with any of our current clients. If you’d like to talk to a client we specifically did local SEO for, just ask.

 

When can you get started?

As soon as you sign the contract and pay the first month’s retainer! Let’s do this.