Search Engine Optimization (SEO)
Get the attention your website deserves.
Get the attention your website deserves.
You finally did it. Your company has a website, and it’s pretty decent looking. Maybe you’ve even had it for a couple years now.
But nobody’s visiting it. You get maybe 50 hits a day. And definitely no customers, even after that online directory or fly-by-night consultant promised to get you results.
Time to forget the website, right? Noooo!
With some changes -- some strategic changes and a lot of hard work -- you can make your website show up in the top Google results. (It’s called search engine optimization, or SEO.) That translates to leads. Then it’s all worth it.
The truth is, small business owners need SEO. You have to make your website attractive to Google (and Bing and Yahoo!). Googling something is the #1 way people will find your website. Search brings more traffic than Facebook, email newsletters, links from other sites, or paid Google ads. So you’ve gotta show up when people Google something like “divorce lawyer” or “oil change near me” or “buy sterling silver jewelry.”
And you don’t just want your site to show up -- it’s gotta be among the first few results. Out of 10 results on the first page of Google, what percent of people do you think click on the very first result? If you said 10%, that makes sense, but not quite. It gets 33%. And 92% of people who Google something never make it to the second page of results.
Here’s the good news: We can help! We can teach you how to make your site search engine-friendly, or we can do it for you.
Here’s what we’ll do:
Keyword research. We start by finding out what your potential customers are searching for. We research very specific phrases -- should your site say you offer “green carpet cleaning” or “eco-friendly carpet cleaning”? Which is more popular? Which has more competition?
Website optimization. Now we check your website to see if you’re using those winning keywords in the right places. If not, we add them in a non-obnoxious way.
Content creation. Do you blog regularly? Do you have your services spelled out in detail anywhere on your site? We can help you with both.
Content promotion. Real talk: No one will read your blog posts if they just sit there. We push them out on social media and relevant online communities, using ad dollars if the situation calls for it.
Link acquisition. Time to get high-quality sites to link to yours! We reach out to other webmasters if the site is trustworthy (we’ll never get you spammy links).
Conversion optimization. With simpler, better navigation, we help you turn people from passive website visitors into customers.
Does this stuff actually work? You bet. Case in point: Adam Greenman Law.
Adam Greenman is an experienced personal injury, criminal defense & DUI attorney in Portland, OR. He began his career as a district attorney before transitioning into the highly competitive world of private practice law. While the value of his experience as a prosecutor should’ve spoken for itself, Google and other search engines didn’t agree.
His website ranked poorly for many important phrases like “dui attorney portland” and “portland criminal defense lawyer.” The DelMain Analytics team performed in-depth keyword research and updated his site to include the right keywords in the right places. Through Adam’s legal blog, we were able to connect with trusted websites and publications who in turn linked back to Adam’s website.
Over the course of 6 months, our efforts paid off. AdamGreenmanLaw.com received more traffic, which resulted in more leads and more clients:
And the best part? We did it all honestly. We used none of the sketchy “black-hat SEO” tactics that might result in short-term gains that fizzle out quickly. (What’s the point of jumping to the top of Google one day, and falling back to page 12 the next?)
Adam’s site continues to rank highly for many of the most important keywords and phrases. Now it’s competing lawyers who are struggling to keep up.
How much does this cost?
Our monthly retainer ranges from $1,000 to $2,000, depending on which services you need. Our hourly rate for consulting is $150.
Will this work for me?
We won’t work with you if we don’t think we can get you results. We vet our clients almost as much as our clients vet us! We can’t promise we’ll get your website to the #1 spot in Google, but chances are you’ll be very happy with our work. We have a 97% client retention rate, which should tell you something about our success rate.
How soon will I see results?
We’ll be honest: It takes a little while. Google doesn’t reflect changes instantly (in fact, it’s pretty slow). We’ll lay the groundwork in the first two months, and then you’ll probably start seeing results in month 3 and 4. By month 5 and 6, you’ll definitely see results.
Do you guarantee results?
Yes and no. No one can predict Google and when its algorithm changes. We could work hard to get you onto the first page of Google, only to have them tweak how they do things the next day. But generally yes, you will most likely love the results we get you. We’re extremely motivated to get you more leads, and we have almost a decade of experience doing just that.
Do I have to pay a start-up fee?
Nope! Once you pay the first month’s retainer, we get to work.
How long is the commitment?
We ask you commit to working with us for six months, because it can take that long to see major results in search engines, depending on the state of your website. After six months, you can cancel anytime -- your contract becomes month-to-month then. If you only want consulting services, those are month-to-month.
How do I know if it’s working?
Every month, we’ll send you a report with data from Google Analytics and other analytics engines. This report will spell out how much traffic your site received, how many people clicked, how many leads you got through your website, and so on. We’ll also spell out next steps and strategy for the next month.
Do you have references?
Yes! You’re more than welcome to contact any of our existing clients. We’re very proud of our work. If you’d like to talk to a client specifically about our SEO services, just ask.
How soon can you start?
Almost immediately! Once you sign the contract and pay the first month’s retainer, we spring into action.