Paid Advertising Services

 

Here’s what we’ll do:

  • Account setup and organization. Your ad campaign can be organized by states, cities, keywords, or other variables. We carefully lay the foundation for a successful ad campaign by determining the best hierarchy.
     

  • Conversion integration. When people see an ad for your company and your company in the natural search results, they are much more likely to click. We approach paid advertising with your overall website SEO in mind because they’re stronger together.
     

  • Keyword selection. Not only do we look into which keywords you should advertise for, but those you should exclude. There’s no use paying to get your ads in front of people who are looking for something different.
     

  • Ad copy. We have a team of writers cook up creative and compelling ads to make you stand out from the competition. Then we A/B test the ads to fine-tune what works best.
     

  • Build and audit post-click landing pages. A great ad is useless if people don’t find what they want when they click. We make sure the landing page your ad goes to is attractive, easy to use, and encourages conversions.

 

Do these techniques actually work? You bet. Just ask ARTparenting.