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Conversion Optimization

Turn your website into a sales machine.

Website Conversion Optimization

Imagine you have a great website, ads, and social media presence. Your SEO is working well. Lots of people are visiting your website.

But no one is contacting you. Your leads haven’t skyrocketed like you expected. People aren’t filling out your contact form. Or maybe shopping cart abandonment is just as big a problem as before. Can you think of anything more frustrating? What’s going on?!

You, my friend, need conversion optimization. Put simply, something is standing in the way of customers converting. Maybe your pages are loading too slowly, or you force all new customers to register before they can buy something (that’s a no-no). Maybe your contact form asks for 20 pieces of information when you really only need 5.

We’ve got this! We’ll take a deep dive into your website’s analytics to find out exactly what’s not working. Then we’ll put together a plan based on nearly a decade of helping small and medium-sized business owners get more leads. Because your website isn’t just supposed to look pretty. The goal is to get more of whatever you want. Otherwise your site is failing you. But there’s hope.

Website Conversion Optimization Portland Oregon

Conversion Optimization Services

 

Here’s what we’ll do:

  • Set up or audit analytics: If you don’t have Google Analytics or something similar, we’ll set it up on your website. If you already have website analytics, we’ll make sure everything is working properly and analyze the data you have so far.
     

  • Define conversion goals: Let’s talk about what you want -- sales, phone calls, appointments, contact form submissions, or something else. Then let’s set realistic goals and figure out how to get there.
     

  • Device and browser optimization: Maybe most of your customers visit your website on their smartphones, but it’s nearly impossible to complete a purchase that way. We’ll make sure your website loads quickly and that there aren’t any hurdles to convert on a tiny phone screen or a desktop computer.
     

  • Onsite content refinement: The solution could be as simple as making your “Contact Us” button green instead of red. Or changing the words to “Make An Appointment Now.” We’ll do some A/B testing to find out.
     

  • Rich media sourcing: A short-and-sweet video can dramatically boost your conversion rate, whether it’s a 360-degree look at one of your products or a quick message from your founder.

 

Does conversion optimization work? Most definitely. Just ask Certified Languages International.

 

Conversion Optimization Case Study

 

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Certified Languages International (CLI) provides voice, video, and document translation for businesses. They were attracting potential clients to their site, but something wasn’t working. People would leave without submitting the contact form.

We dug into the analytics and realized CLI was losing people because their contact form was too long. We removed some of the questions and split the remaining ones into two parts, some easy yes/no questions followed by contact info. The new contact form was a huge hit:

  • CLI’s conversion rate went up 52%

  • They got 50% more leads

  • 12% fewer potential clients abandoned the contact form

If something on your website is standing in your way, but you don’t know what it is, we’ll figure it out -- and increase your bottom line. As CLI Director of Corporate Communications Jen Schade says, “We’ve watched our number of leads increase every month, contributing to 25% growth year over year.” Conversion optimization works!

FAQs

 

OK, how much will this cost me?

Our clients pay a monthly retainer of $1,000 to $2,000, based on which services they need. If you’d just like consulting, our hourly rate is $125.

 

Do you think you can get me results?

If we decide to work together, then yes. We’re very upfront about it if we don’t think we’re a good match for what you need, in which case, we’ll gladly refer you to someone who is. At the same time as you’re vetting us, we’re vetting you to ensure this is a good fit. This careful selection process is partially why we have a 97% client retention rate.

 

How fast will I see results?

It may take a little while -- that’s why we ask for a six-month commitment (see related FAQ below). We spend the first two months laying the groundwork and making technical changes behind the scenes. By months 3 and 4, you may start seeing improvements. By months 5 and 6, we should really be hitting our stride and getting you results.

 

Do you guarantee satisfaction?

Not in the sense that we promise you’ll be #1 in Google. (Google is hard to predict and often suddenly changes its algorithm.) However, we do expect you’ll be quite happy with our results. We have nearly a decade of experience in conversion optimization and similar services for small to medium-sized businesses, so we’re quite good at what we do.

Is there a long-term commitment?

Nope! All we ask for is six months, because progress won’t happen overnight.

 

There’s an initial six-month commitment, because it can take that long to make major strides in search engine results (especially if your website needs a lot of improvements). After that, your contract becomes month-to-month, and you can cancel anytime. Our standalone consulting services are month-to-month.

 

How much do I have to pay to kick things off?

There’s no start-up fee. Once you pay the first month’s retainer, we get to work!

 

When will I get updates?

Every month we’ll send you a detailed client report that lays out traffic numbers -- visitors, clicks, conversions -- as well as where you’re ranking in search engines for target keywords. We’ll also provide a short commentary on the past month and recommendations and next steps for the following month.

 

Can I talk to your other clients?

Definitely. We’re extremely proud of our work, and we invite you to contact any of our existing clients. For someone who hired us specifically for conversion optimization, just ask.

 

How fast can you get up and running?

We’ll kick into high gear as soon as you sign the contract and pay the first month’s retainer!