Local SEO Case Study


Samuelson's Buyers is a family-owned jewelry business with locations in the Washington D.C. metro area. For 3 generations, the Samuelson family has built a reputation as trusted and respected local jewelers. They specialize in buying and selling diamonds, gold, silver, and other valuables.

Competing local jewelers, national chains, and online-only businesses pushed the Samuelson’s Buyers’ website off the first page of Google search results. The DelMain Analytics team optimized the website’s content, encouraged satisfied customers to write online reviews, and managed listings on Google Places and other important profile sites.

The results speak for themselves:

  • #1 Google rankings for “diamond buyers DC”, “sell jewelry Baltimore”, and other valuable local phrases
  • 92% increase in traffic from Google, Yahoo, and Bing
  • 73% increase in in-store appointments

As Ron Samuelson says, “I'm seeing more new sales prospects than ever before. I'd recommend DelMain Analytics to any business owner who's serious about online marketing.”