Copywriting Case Study


Caitlin Batchelor Dentistry is a dental practice in Harrisonburg, Virginia that specializes in creating long-term relationships with patients and providing gentle, high-quality care. Caitlin came to us in 2014 with the goal of getting more new patients in her office.

After we did keyword research to find out what her prospective patients were searching for, our content team worked closely with Caitlin to write for her website. We focused on communicating Caitlin’s professional dental expertise and her compassionate, friendly approach to dental care. 

Results from the same time the following year were incredible:

  • Organic traffic increased by 935%
  • Average time on page increased by 52%
  • New patient opportunities doubled

The best part is, results have continued to climb over time as we continue to improve Caitlin’s site. We’re not interested in simply churning out content to get you short-term results. We put in the work to ensure you see lasting results with consistent improvements.