Local Search Engine Optimization

SEO is a tough game to play. First, you want your business to show up when people search for certain words. That can be hard enough.

But even if you accomplish that, a blanketed, nationwide approach can be too generic. If your market is one or two specific cities, you want people to find your website when they search for your product and your city (“oil change Portland,” for example). It’s a waste of money if people in Tallahassee are finding your website, and your potential clients in St. Louis are not.

More and more often, people want to see local results when they Google something. Nearly 60% of consumers search online to find a local business. And half of the time, when someone Googles something on their phone, they’re looking for a local result. Your website has to be there!

Don’t stress. We’re experts at local search engine optimization (SEO) -- or in plain speak, getting your business to show up in Google when someone in your area searches for something related to you. It can go a long way toward getting you more clients and sales.

We can help you show up in these 3 key places:

Local Search Engine Optimization Results Local SEO SERP


This is also known as Google My Business. Google often puts a group of local results in the middle of a page of traditional search results. Google does this either by guessing your location based on your IP address or using the city you typed in (“dentist Chicago”). If you’re having trouble ranking organically, showing up in Google Places is a great way to sneak onto the first page of Google results.

2. Website Ranking

This is what you think of when you think of Google results. See the SEO Result above. Sometimes your website can show up in multiple places on a search engine results page -- Google Places and a traditional Google ranking (as you can see happening above)!


There are a handful of other ways you can show up in a local search. If your photos and videos are optimized, they could be part of the search results. So could your profile on Yelp or a similar site. We want all of your assets -- website, photos, videos, social media, third-party directory listings -- to work in your favor to maximize your chances of customers finding you.